(1) Gestaltist, Corporate Design
Gestaltist is a collective that Annabel Ruschke (Diploma Industrial Designer) and Celine Altkorn (Media Designer B.A.) have brought to life in the context of a start-up promotion.
As a collective, we focus primarily on the conceptual design and development of brands. Especially for start-ups.
The linking of our competencies, i.e. the interdisciplinary focus, we have created primarily with the photography of products or printed matter in staged environments (set designs).
Concept: Annabel Ruschke + Celine Altkorn
Design + Photography: Celine Altkorn
(2) Nocturnal, Typography
Nocturnal is a variation of different letters that I created myself. Since the idea for the shape and look came to my mind at midnight, the project is called Nocturnal. For now these letters are a little taste.
For more to come.
Typedesign: Celine Altorn
(3) Shamrock T-Shirt Design
A project to experiment with screen print techniques and analogue photography.
Concept + T-Shirt Design + Screenprint + Photography:
(4) Labx e.V. Labspace GmbH Corporate Design
Labx e.V. vs. Labspace GmbH is a scientific institution that supports free research and thus contributes to social progress. For this purpose we have designed two logo variants each, for the Labx association as well as for the Labspace GmbH. In the future, the association would like to maintain its institute status and finance itself autonomously through the (commercial) Labspace GmbH. The typeface, Fracktif, has been "morphed" in detail, i.e. concretely: corners and edges have been rounded and taper slightly. This creates the impression of a liquid substance, as is often found in the scientific fields of chemistry or biology and can therefore be directly associated with them.
The basic design element of the Labx is the biological cell shape. Since the association is an institution that provides motivated scientists with space and means to advance research projects, the intention with regard to the design element "cell" was to unite it with the aspect of "space". The result is a three-dimensional body that combines the associations "space", "cell" (biology) and "element of the periodic table" (chemistry). In the next step, the resulting design element becomes a modular construct: together with other bodies, it can be variably designed and, by integrating the periodic element (letter), can represent short statements or words. This system offers the association a basis for the independent design of e.g. advertising measures. The composite bodies provide a geometric frame, which can not only be filled freely (images, icons or letters), but can also take on different shapes each time, thus creating variety.
In addition to business cards, we also designed two versions of a letterhead or letter layout for the Labx Association, as well as Labspace GmbH. Here, too, the cell shape can be found again: on the one hand through the beveled corners of the DIN A4 paper, and on the other hand as a punched out area in the letterhead.
To better evoke the cell body, letters are printed on a white/neon yellow duplex paper. When folded to envelope size, the punched-out shape in the letterhead is then underlaid by the yellow tone of the reverse side, and the beveled corners also become the closed shape through the background.
Research + Set Design: Annabel Ruschke
Visual Concept: Celine Altkorn
Corporate Design + Set Design + Photography: Celine Altkorn